Last year, Taobao, a major online shopping website, set a record of 1 billion yuan in sales on that day alone, with a whopping 19.1 billion yuan exchanging hands on the website. The number of items sold paralyzed the delivery services due to overloading. On the verge of yet another annual spending spree, it’s worth reading up on tricks and tips to make the most of the shopping carnival.
去年，淘宝网光棍节当天的销售额破纪录地达到10亿元人民币，该网站交易额更是高达191亿元人民币。巨大的发货量几乎令整个快递业务难以负荷，接近瘫痪。现在，一年一度的“双十一”血拼日又要到了；为了乐享这场购物嘉年华，有必要补习一下网购技巧与小贴士。

Be prepared
做好准备

Select goods early and rationally
提前下手，合理选择

Put everything you want in the “shopping cart” to make a list of potential purchases. Then go through it carefully, removing anything you selected on impulse.
把你喜欢的货品统统放到“购物车”中，生成一个购物清单，然后再仔细筛选一遍，删除那些因一时冲动而拍下的货品。

Seal a deal in advance
提前下单

Talk to service staff as early as possible. They may have already decided on a discount policy for Nov 11 and may even ship the product to you in advance, which is a good way to avoid the heavy online traffic on the special day.
尽早询问网店客服。他们可能已经定下了双十一的打折政策，甚至还有可能提前发货给你，这就很好地避免了双十一当天的网络拥堵。

Manage your budget
精打细算

Popular items will be in strong demand, so make sure you’re ready to pay with the least number of procedures. It’s best to deposit a reasonable amount of money in your Alipay account so that you can pay without going through any lengthy verifications. If you’re planning on using a credit card, you can call the bank to apply for more credit, but only spend as much as you can afford to repay.
热销产品需求量大，因此要确保支付流程越简单越好。最好预先给支付宝充值，这样你不必通过繁琐的验证程序便可轻松付款了。如果你打算划信用卡，可以打电话给银行，申请提高信用额度，但是要量力而行，不要超支。

Look at the real items
查看实物

With many products, such as shoes and clothes, it’s better to look at them first to check their quality, size and appearance and ensure you’re buying the right one.
对于包括服装和鞋在内的很多商品而言，最好先查看一下实物的质量、大小和外观，以确保拍下的宝贝适合你。

Be smart
动动脑筋

It’s all about timing
时间选择是关键

According to Alipay, there are several peak hours when online traffic is heavy and there is a higher risk of failed transactions. Try to avoid the following time spans: 12 pm-1:30 am, 10-11 am, 3-5 pm, and 8-10 pm.
支付宝方面称，在几个上网高峰期中，你很有可能遭遇网络拥堵，最终导致交易失败。因此，尽量避免以下几个时段：晚12点-凌晨1点30分、上午10点-11点、下午3点-5点、晚8点-10点。

Apps as a helping hand
App小助手

Smartphone apps like Huihui Shopping list the best offers on a particular website, while Yitao, a software developed by Alibaba, compares prices of selected items across different websites to bring you the best deal.
诸如“惠惠购物助手”这样的智能手机应用能推荐哪些网站的性价比最高，而由阿里巴巴研发的软件——“一淘”则会针对你所选择的物品进行网络比价，将最实惠的商品推荐给你。

Track and open your package
跟踪物流，开箱验货

Because of the huge demand, delivery mistakes are inevitable, so try to track the package. If the product is perishable, keep the tracking record in case of a dispute. When the package arrives, check the item carefully before signing for it. Now you can go ahead and enjoy all your new stuff!
由于需求量巨大，物流难免会出错，因此要设法跟踪包裹。如果你购买的物品易变质，就要保留跟踪记录，以防发生购物纷争。包裹送达时，签字之前先要仔细检查物品。好了，现在就去尽情享受购物的乐趣吧！